PROFESSIONAL PROFILE
Business analytics professional with graduate-level training in machine learning, statistical modeling, SQL, Python, business intelligence, and data visualization. Experienced translating complex datasets into recommendations across pricing, marketing performance, consumer insights, revenue strategy, and operations.
Professional Experience
Paid Social Content Producer
- Evaluated campaign KPIs across 10+ consumer brands.
- Designed A/B tests using CTR, CPA, and ROAS; scaled a campaign to 35.5M impressions and 10K+ conversions.
- Managed 25+ weekly deliverables and improved international team handoffs.
People Operations Coordinator
- Created sustainability KPI tracking across 100+ inventory items, supporting a 15% carbon-footprint reduction.
- Audited expense data and presented cost findings to the Controller.
- Redesigned onboarding after interviews with 10+ stakeholders.
Education
University of Southern California - Marshall School of Business
Dean's List - all completed semesters.
University of Southern California - Marshall School of Business
Marketing emphasis; Psychology minor; Magna Cum Laude.
Selected Analytics Projects
Predictive Pricing Optimization
- Compared seven ML models; best classifier achieved ROC-AUC 0.7921.
- Used SHAP to identify high-risk tenure segments and recommend risk-adjusted pricing.
Content Performance Analysis
- Analyzed a 952-song dataset; regression R² = 0.464.
- Identified playlist placement and seasonality as leading stream drivers (p < 0.001).
Regional Sales Revenue Insights
- Analyzed $23.1M in sales and 216% growth across five regions.
- Identified a $277K territory gap and supported rep reallocation.
SmartStack AI
- Designed an AI-enabled warehouse optimization concept combining computer vision, process analysis, gamification, supplier reporting, and business-case development.
Sustainability Consumer Research
- Evaluated sustainability messaging and found quality and fit to be stronger purchase drivers; fair labor ranked highest among sustainability initiatives.